go90 is an American video streaming service, launched in October 2015 by Verizon Communications, that offers a selection of TV shows, movies, clips, and other streaming media. go90 is free, ad-supported, and does not require a subscription. From the beginning of 2016 Verizon's advertising campaign for go90 targets Millennials, Generation Z, and gamers. A reviewer for Boy Genius Report said that the development of go90 was a continuation of Verizon's opposition to net neutrality. Verizon planned to offer its subscribers go90 content without that content counting toward their bandwidth cap. The service currently is region-locked to internet users in the United States only.
Video Go90
History
The service was supposed to target millennials with a range of content. Verizon's Brian Angiolet argued that millennials are cord cutters and that "their favorite content is not coming from traditional networks". At the time of the launch, Verizon planned to release 50-55 new, short episode series, Verizon is reported to have invested $200 million in the go90 product. for only 2.1 million average monthly users. According to insiders, Verizon made big content deals with little oversight. The initial wave of content, however, didn't get the type of massive audience go90 was hoping for." despite spending $80 million on launch advertising
On January 23, 2017, it was reported that Verizon had laid off 155 go90 employees from its San Jose office, and that the staff of Verizon acquisition Vessel would be taking over its operation and redeveloping the service. Vessel's co-founder Richard Tom was appointed as chief technology officer of Verizon Digital Entertainment. In late-March 2017, go90 released a significant redesign of its mobile app, which is designed to help improve discovery and content recommendations, and prioritize live content (such as sports) within the interface. The redesign also incorporates the "motion poster" concept for advertisement displays that originated from Vessel.
Chip Canter was removed as general manager in April 2017, with Vessel's co-founder and CTO Richard Tom replacing him (just few months after Verizon acquired his company).
Maps Go90
Notable shows
go90 features original series like Mr. Student Body President starring Jeremy Shada and Arden Rose, The Runner, T@gged, and Tween Fest from companies like MTV, Funny or Die, CollegeHumor, AwesomenessTV, Nerdist Industries, Rooster Teeth, and more, as well as producers like Ben Affleck, Matt Damon, and LeBron James.
Reception
Advertisers have been critical of the service, citing slower user adoption than expected. Warren Zenna, a digital specialist at Havas Media, categorized the service as being like YouTube but not as good. Part of the challenge was a poor interface, and difficulty finding the application.
During Verizon's Q4 2016 earnings call on January 24, 2017, chief financial officer Matt Ellis, cited "... the average daily usage in go90 was consistent sequentially at about 30 minutes per viewer, with less than 20% of traffic surfed on the Verizon wireless network in the second half of the year."
Beginning in 2017, the National Women's Soccer League began streaming games in the United States exclusively on go90, as part of a paid multi-year sponsorship agreement, though after repeated technical issues, the league would live-stream several weeks of matches domestically on the NWSL website. Continuing issues with go90, as well as the agreement's more limited accessibility drew sustained criticism from journalists covering the league.
References
External links
- Official website
Source of the article : Wikipedia
0 Comments