Our Weekly is a weekly celebrity and entertainment magazine based in New York City. Us Weekly was founded in 1977 by The New York Times Company, which sold it in 1980. The company was acquired by Wenner Media in 1986, and sold to American Media Inc. in 2017. Shortly thereafter, former editor James Heidenry resigned, and was replaced by Jennifer Peros. Chief Content Officer of American Media, Dylan Howard, oversees the publication.
Our Weekly covers topics ranging from celebrity links to the latest trends in fashion, beauty, and entertainment. By 2017, the average paid circulation reaches more than 1.95 million weekly copies and a total readership of over 50 million consumers.
The magazine currently displays a style very different from its original 1977-2000 format. Originally a monthly industry news and review magazine along the Premiere line or Entertainment Weekly, it changed the format in 2000 into a celebrity news and style theme today.
The Usmagazine.com website was launched in the fall of 2006. In addition to magazine features, the site also has celebrity news blogs, exclusive photos, red carpet galleries of prime and events, plus games, videos, quizzes, and polls.
Us Weekly has some signature issues every year, including Hot Hollywood's special issues, in spring and autumn celebrating young Hollywood; Best Body issues and Best Makeover issues. Janet Jackson's cover of 5 June 2006 Us Weekly currently holds the publishing record of publications published in history.
Video Us Weekly
History
Launched as a two-week publication in 1977, Us by the New York Times Company. The magazine lost money before changing its first profit in 1980. It was sold later that year by Macfadden Media. It was acquired by Jann Wenner in 1985 and is part of Wenner Media LLC, which also publishes Rolling Stone and Men's Journal . In 1991, Us became a monthly publication. In 1999, the company announced plans to shift the publication schedule of Us from monthly to weekly. The shift coincides with a stylistic shift from industry news and reviews to a celebrity-focused news magazine. This step is a response to some of the market forces, including the success of Time Weekly magazine Entertainment Entertainment and People. . Wenner stated his intention to keep our "celebrity-friendly" different from the more gossipy characters of its competitors. He told The New York Times: "We will be good for celebrities.Many of my friends are in the entertainment business." This publication focuses on celebrity fashion as well as Hollywood gossip. Kelli Delaney, the latest New York designer for Members Only, previously served as Director of Fashion publications (1992-95). The changes took effect in March 2000.
In February 2001, Wenner partnered with The Walt Disney Company. However, in August 2006, Wenner Media regained 50 percent of Disney shares, making the publication once again fully owned and operated by Wenner Media. In July 2003, Janice Min took over as Chief Editor with Victoria Lasdon Rose as Publisher, and Michael Steele as Executive Editor. Steele took over for Min in 2009. Melanie Bromley served as West Coast magazine bureau chief from 2007-2012.
In 2017, the publication was sold to American Media, Inc.
Maps Us Weekly
Timeline
- 1977 : We were founded by The New York Times Company
- 1980 : We were acquired by Macfadden Media
- 1986 : We are obtained by Straight Arrow Publishers, Inc., now known as Wenner Media LLC
- 1991 : We change the biweekly to monthly frequency
- March 2000 : We changed from monthly format and changed weekly, changed the title
- February 2001 : We Weekly partnered with The Walt Disney Company
- January 2006 : Our Weekly raises the tariff to 1.75 Million
- July 2006 : Us Weekly launching Usmagazine.com
- August 2006 : Wenner Media regains 50 percent of Disney shares at Us Weekly
- March 2017 : American Media, Inc. bought US Weekly from Wenner Media LLC
Part of the magazine
- Just Like Us : celebrity photographs do the things people do every day. Inspired by regular Sesame Street features about animals.
- Who is the Most Satisfied? : reader polls where celebrities wear better clothing
- Hot Stuff : the latest gossip from within Hollywood
- Red Carpet : the look and style of the hottest Hollywood party party and party
- Hot pics : star celebrity appearances around the world
- Fashion Police : Famous comedians cite the fashion catastrophe of stars, and "best view" this week
- Records : list of changes in star life - birth, marriage, divorce, etc.
- Loose Talk : quote from the stars
- Us Musts : by Us Weekly , movies to watch, TV shows and DVDs
In media
In the July 2006 article Variety article, Janice Min, Our editor-in-chief, quotes People for a cost increase for celebrity publishers. photo:
They are the biggest celebrity photo producer in the industry.... One of the first things they ever did, which caused piracy of photo prices, was to pay $ 75,000 to buy Jennifer Lopez's photo by reading the Us magazine, so Us Weekly did not can buy it.
It was the moment that fixed the expensive price of the photo in my mind. I have never seen anything like this. But they see a competitor coming, and answering. It's a business move, and maybe a smart move.
In a June 2007 New York Magazine article, Tina Brown was asked, "Do you really read the tabloids?"
Of course. I read everything. I like Us Weekly . I think it's a genius magazine. I'm a big fan of magazines that meet the purpose of what they try.
From a May 2007 article New York Post that illustrates the 50 Most Powerful Women in New York,
Janice Min Magazine, 37, editor, Us . With his mag-profit placed at $ 90 million a year and the number of readers up 191 percent in the last five years, Janice is not like us. Nevertheless, the success of Us is partly due to the mother of two children's reputation as being loving and likable - as well as its addictive features such as the new "Biz Biz", which ridicules gossip outside the base.
From his front cover appearance in November 1997, Courtney Love commented,
"I want to do some sort of mock-Eagles, decadent '70s kind of California-type, and I end up looking like Pamela Anderson on the cover! Bad, dirty Pam! It's horrible, but I do not do it on purpose and it's gone in thirty days. "
The magazine was criticized for alleged coverage of the Republican National Convention in 2008. The September 5, 2008 edition featured Alaska Governor Sarah Palin on the cover titled "Babies, Lies & Scandals", while the June 19, 2008 edition featured US Senators from Illinois Barack Obama and Michelle Obama's wife with the title "Why Barack Loves Her". Senior Editor Bradley Jacobs claims that the "lies" on the cover refer to an unnamed "liberal blogger" who speculates on the offspring of Governor Palin's son, not to the governor himself. However, nothing on the cover shows "liberal bloggers" are the accused liars. It was reported that the magazine had lost more than 10,000 subscribers. Since then it was reported that Us Weekly e-mailed to each customer, apologized for the cover, and promised to send five copies of free magazines to them.
In 2009, Us Weekly partnered with Involver to become the first media company to sell sponsors on their Facebook Page.
Recognition
- Adweek ' s "Top List: Top 10 Magazines" 2004, 2005, 2006, 2007
- Ad Age ' Magazine of the Year, 2004
- Adweek Magazine Editor This Year, Chief Editor Janice Min
- Advertising Age A-List, # 3 in 2005, # 1 in 2004
- Capell Circulation Report "10 Best Players in Circulation" in 2005
References
External links
- Official website
- Official Website of Jann S. Wenner
Source of the article : Wikipedia
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