The talent agent , or booking agent , is the person who invented the job for the actor, writer, film director, musician, model, professional athlete, writer, screenwriter, broadcasted journalist, and other professionals in various entertainment or broadcasting businesses. In addition, agencies defend, support, and promote the interests of their clients. Talent agents specialize either by creating departments within the agency or developing an agency that primarily or represents a special skill. For example, there are modeling agencies, commercial talent agencies, literary agencies, voice agents, broadcasting journalists, sports agencies, music agencies, and more.
Having an agent is not required, but assisting artists in getting a job (concerts, tours, movie scripts, appearances, players, sports teams, etc.). In many cases, casting directors, or other businesses go to a talent search agency to find the artist they are looking for. Agents are paid a percentage of star earnings (usually 10%). Therefore, agents are sometimes referred to as "10 percent." Various rules govern different types of agents. Regulations are defined by the union and the legal jurisdiction in which the agency operates. There are also professional associations of talent agencies.
Talent agents are considered as goalkeepers for their clients' careers. They have the ability to reshape and reconstruct the image of their clients. They are dealers and help their clients by arranging deals in the entertainment industry, more specifically in the Hollywood entertainment industry.
In California, because talent agencies work on lucrative contracts, agencies must be licensed under a special section of the California Labor Code, which defines agents as "persons or companies involved in procurement, bidding, promising or seeking employment for the artist or artist. "
By 2017, the largest agencies by size are William Morris Endeavor (WME), Creative Artist Agent (CAA), United Talent Agency (UTA) and ICM Partner.
Video Talent agent
Agency type and talent agency
Sports agency
Literary Agents
Bureau of broadcast journalist
Some talent agencies specialize in the representation of broadcast television news reporters and host television news magazines. The journalists and hosts represented by these agents primarily work in television stations in local markets or in the network. There are many job titles for broadcasted news reporters such as anchor, journalist, weathercaster, sports broadcaster, correspondent and host.
Commercial and Theatrical Agents
Actors may be interested in working theatrical (stage, film or television) as well as in advertising. Some agents will handle all types of acting jobs, while others may specialize in specific areas. Some agents only work in the field of television, or only in movies and television. Usually, the bigger the agency, the more specialized agents in the agency.
An agent has two sets of clients: "talent" (actor, model, voice artist, etc.) and "buyer". Buyers can be casting directors, advertising agencies, production companies, photographers, or direct clients if clients have in-house production staff. Agencies promoting talent to buyers, sending talents that have age, race, gender, look, talent, etc. Which is what the buyer wants for his project. Typically, an agent filed a head shot of the actor or card or portfolio of composite models to the buyer. Once the buyer makes a choice, the agent then arranges an audition (or for a model, "see-go" or an open call). Once the buyer meets the talent, the buyer will contact the agent if any talent will be employed. Agents will coordinate clothing details, directions, etc., and negotiate contracts or pay.
Note that the agent's job is to get a talent audition; Talent is the only person who can get a job. For their work, agents take 10 to 20% commission of gross, depending on whether the work is union (like SAG-AFTRA) or not. Union work is paid according to negotiated guidelines, but in non-union work, payments are sometimes delayed.
An established agent will have a network on the contact network. Also, agents have access to professional foundry services. Many of these casting resources are not available to the general public.
Although most successful agents are private people who are not publicly known, some are celebrities. Well-known talent agents and former agents include David Begelman, Ari Emanuel, Freddie Fields, Johnny Hyde, Irving "Swifty" Lazar, Sue Mengers, Quincy Sims, Lew Wasserman, Jadin Wong and The Handbook.
Modeling agent
Music Agent
In the music world, booking agencies are different from talent managers. The booking agencies are the ones who actually book the performances for the artists they represent. These agents make all arrangements with show promoters. The booking agent presents the promoter or producer of the concert with a performance agreement, which specifies the artist requirements. Items may include lighting, sound, food, hotel accommodation, and transportation. For concert buyers, they work to find artists that fit their needs and budgets.
Many major booking agencies refuse to represent clients who have not signed contracts with major record labels and have a national distribution of their music. Therefore, artists on independent record labels often seek representation with independent booking agents.
Bars and nightclubs that specialize in presenting live music on a regular basis often hire an individual to arrange an event schedule. This person is the buyer of the place, and should not be confused with the booking agent, which lists the actions available to the buyer. The booking agent can also have contacts known as free promoters. These are individuals who agree to produce concerts by placing places, providing a sound system and gathering staff. Producing performances in this way, in a location rented for one night, is called "four-walling," because the process requires renting premises and not receiving additional services or technical equipment other than the space itself. This is often the only option available for less-popular underground musicians to gain access to more conventional venues (see: Punk rock), but also used among rave genres and DJ related events.
The cost factor of having a booking agent should be weighed against what the agent can do for both the client and the buyer. Some agents represent different types of artists, while others represent artists in one main area/genre.
Some music agents deal exclusively with cover bands, exclusive and non-exclusive artist lists on their roster. In addition, some agencies will also work with third-party companies to build specific bands using their own database of selected musicians, while other covering agencies work with session musicians, providing a 'flexible' line for every action.
Industrial cruises
Booking agents are also used for the yacht industry where several different entertainer categories are required. This can include individual musicians to be part of the ship's orchestra, small bands and ensembles as well as entertainers such as singers, musicians, magicians, comedians and acrobats. Artists wishing to work on cruise ships will sign a working contract with a shipping lane and separate commission contract with the booking agent. Agents will usually be based in the home country for the artist.
Music manager
A music manager (or band manager) handles many career issues for bands, singers, record producers, and DJs. A music manager is employed by a musician or band to help determine decisions related to career movements, reservations, promotions, business deals, record contracts, etc. The role of music manager is very broad and may include similar tasks with a press agent, promoter, booking agent, business manager (who is sometimes a certified public accountant), a tour manager, and sometimes even a personal assistant. The responsibilities of a business manager are often shared among many individuals who manage various aspects of a music career. With unsigned actions, the music manager must have multiple roles: booking agent, graphic designer, publicist, promoter, and accountant. As an artist's career develops, responsibility grows. A music manager becomes essential to managing the many different parts that make up a career in music. Managers can help singers, songwriters, and instrumentalists in shaping careers, finding music producers, and developing relationships with record companies, publishers, agents, and music lovers. The job of an active music manager will focus on developing a reputation for musicians and building a fan base, which may include mastering and launching demo CDs, developing and releasing press tools, promotional event planning, and ordering events. A music manager will gain access to a recording studio, photographer, and promotion. He will see that CD labels, posters, and promotional materials appropriately represent bands or artists, and that press tools are released on time to the appropriate media. Launching a CD with complementary venue and date is also the responsibility of the music manager.
Online voice talent agencies
With the advent of the internet, new and established talents can have a thriving career in the voice industry through the online casting industry. While there are sites that allow anyone to join, a new wave of 'professional only' foundry websites appear. In industries where radio and television sound can be recorded in home studios as technology becomes very affordable, high paying jobs are no longer sourced exclusively through traditional voice agents.
Maps Talent agent
History
Since the decline of audiences in theaters, from the 1950s to the 1960s, a monumental shift occurred in how studios produced films and reduced the cost of exclusive and expensive actors. After the shift, actors and actresses work for the studio but are not owned by one large studio entity, and are able to work with other studios. This shift means that agents are now seen as needs, not choices. Agents are the third party to negotiate between the studio and the client, making the need for agent service a must for every party.
In the 1980s, new agents were set up to compete with the "Big Five". In 1991, Bauer-Benedek joined the Leading Artists Agency to form what became the United Talent Agency. These agencies are Traid Artists and InterTalent. The Traid artist will eventually be sold to William Morris Agency in 1992, and InterTalent will be reduced when its partners are dispersed between UTA and ICM in the same year.
In 2000, the biggest talent agencies in Hollywood were known as the "big five" or "the top five." Creative Artists Agency (CAA), William Morris Agency (WMA), United Talent Agency (UTA), International Creative Management (ICM), and Endeavor. In 2009 two of the agencies, Endeavor and William Morris Agency, joined forces to form William Morris Endeavor (WME). In 2012, International Creative Management completed the purchase of management and formed a partnership under the new name, ICM Partner.
Difference between agents and managers
The difference between the role of agents and managers is getting smaller and more blurred. The frequent definition of a talent manager's role is to "oversee the business affairs of an artist's everyday life, to advise and guide talents on professional matters, long-term plans and personal decisions that can affect their careers." There is considerable overlap because talent agents may choose to fill the exact same role for their clients from financial interests in developing careers of their talents and licking their help.
State laws and trade union rules regulate reserved roles for agents, and establish specific privileges, privileges and restrictions. In the state of California, the labor code requires the licensing of talent agencies and includes such rules as criminal background checks, maintaining separate operating accounts and client trust accounts, and limiting total commissions to twenty-five percent, among other regulations. Instead, management companies are described as "often unregulated." Agencies also have certain privileged powers in situations of oral agreements and may legally approve binding job offers on behalf of their clients.
A striking difference between agents and managers under California state legislation is that licensed licensed agents and employment agencies are the only legally permitted entities to find employment on behalf of their clients. This legal distinction has enabled artists such as Deftone, Pamela Anderson, Nia Vardalos, Freddie Prinze Jr., and others to terminate contracts with their managers and avoid the payable commissions pursuant to contracts by proving "unauthorized procurement" in court. Because enforcement of talented managers who find work is largely through civil litigation rather than criminal penalty, managers seek immediate employment contrary to state law, since clients with private interests rarely object to their doing so and cases of non- cases that accuse illegal procurement are rare.
The Writer's Guild, the Screen Actor's Guild, and the Director's Guild, among unions, a strike agency agreement that specifies certain rules and privileges provided only to agents including setting a maximum commission of ten percent of the gross income of a talent. Managers do not face the same limitations.
See also
- Entertainment law
- The literary agent (author's agency)
- Modeling agent
- Music law
- Sports law
Entertainment states
- The Actor Equity Association
- Motion Picture Alliance and Television Producer
- Federation of American Musicians
- The Federation of American Art of Television and Radio
- American Guild of Musical Artists
- Authors Guild
- Guild of America Board of Directors
- Dramatic Guild of America
- Music Corporation of America
- Screen Actors Guild
- Stage of Directors and Community Choreographer
- The author of Guild of America
References
Further reading
- Passman, Donald S. What You Need to Know about Music Business: 6th Edition
- Kerr, Judy, Acting Everything: Actor's Handbook for a Successful Career in Los Angeles
- Callen, K. Los Angeles Agent Book
Source of the article : Wikipedia
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