The Electronic Entertainment Expo , commonly referred to as E3 , is a major trade event for the video game industry. Presented by the Entertainment Software Association (ESA), this device is used by many developers, publishers, and hardware manufacturers and accessories to introduce and advertise upcoming games and game merchandise to retailers and members of the press.
The E3 event officially includes an exhibition floor for developers, publishers, and manufacturers to show off titles and products to be sold in the coming year. In the days before the event, the largest publishers and hardware manufacturers will hold a one-hour press conference to outline their offerings that will be on display, and featuring new gaming and product announcements. E3 is considered the largest gaming exhibition this year in North America.
E3 was once a special industry event; individuals who want to attend are required by ESA to verify professional connections to the video-game industry. With the advent of streaming media, some press conferences are broadcasted to the public to increase their visibility. By 2017, E3 will be open to the public for the first time, issuing 15,000 public admission tickets for those wishing to attend.
E3 is usually held in late May or early June at the Los Angeles Convention Center (LACC) in Los Angeles; the latest event is held from 12-14 June 2018. The show in 2019 is scheduled for 11-13 June 2019.
Video Electronic Entertainment Expo
Histori
Prior to E3, game publishers went to other trade shows to showcase new or upcoming products; These include the Consumer Electronics Show (CES) and the European Computer Trade Show. As the gaming industry grew rapidly in the early 1990s, industry professionals felt that it had surpassed the older trade show. According to Tom Kalinske, CEO of Sega America, "The organizers of CES used to put the video game industry, in the back.In 1991 they put us in a tent, and you had to walk past all the porn vendors to find us That year was heavy rain, and rain leaked on top of our new Genesis system.I am very angry with the way CES treats the video game industry, and I feel we are an industry more important than giving us credit for. "Sega did not return to CES the following year, and several other companies out of further CES events.
Separately, in 1994, the video game industry has formed the Interactive Digital Software Association (IDSA, then became the Software Software Association, ESA, in 2003) in response to industry concerns taken from the US Congress over the lack of system ratings at the end 1993. IDSA was formed to unite the video game industry and set up a commission, the Software Rating Board (ESRB) to create a voluntary standard appraisal system approved by Congress.
The industry recognizes that it requires some kind of trade show for retailers. According to Eliot Minsker, chairman and CEO of Knowledge Industry Publications (which produces and promotes performances with World Infotainment), "Retailers have demonstrated the need for interpretive events that will help them make smarter purchasing decisions by interacting with publishers, vendors, industrial influences , and opinion leaders in a focused event setting. "The effort was made between video game companies and the Consumer Electronics Association (CEA) running CES, to improve how video games were treated at CES, but these negotiations failed to produce results. Pat Ferrell, the creator of GameGro owned by International Data Group (IDG), conceived the idea of ​​starting a special trade show for a video game, building on the already established IDG experience in running Macworld conventions. Ferrell contacted IDSA who saw the appeal of using their position in the industry to create a special video game tradeshow, and offered to co-opt the Electronic Entertainment Expo with IDG. Although some companies agreed to attend the E3 event, Ferrell found that the CEA has offered a dedicated space video game company at the next CES, which would contradict the planned E3 event, which requires companies to choose one or the other. Most IDSA members support E3, while Nintendo and Microsoft still support the CES approach. After about three to four months, Ferrell was told by CEA CEO Gary Shapiro that he "won" and canceled the CES video game show, effectively making E3 the ultimate trade show for the video game industry.
1995-2006
The first event was held from 11-13 May 1995 at the Los Angeles Convention Center, which will generally be the location of the convention in the coming years. The committee was not sure how successful it was, but by the end of the convention, they had booked most of the space at the Convention Center, and saw more than 40,000 attendees. In the aftermath of the first year, E3 is already considered the biggest event in the video game industry. IDSA is aware of the power of the premiere trade show, and then renegotiated with IDG to allow IDSA to take full ownership of the show and intellectual property associated with the name, while hiring the IDG to assist in the implementation of the event. Performances are still held in May of calendar year to 2006.
Because negotiations failed for convention spaces in Los Angeles, the 1997 and 1998 E3 conventions were held at the Georgia World Congress Center in Atlanta, Georgia.
The show returned to the Los Angeles Convention Center in 1999, and continues to grow, from 60,000 to 70,000 participants.
2007 and 2008
Following the 2006 convention, IDGA - now ESA - found that many exhibitors were worried about the high cost of presentations at the event, spending between $ 5- $ 10 million for their booth. They also found that most of the attendees were bloggers and participants who were not regarded as industry professionals by vendors, managing to secure access to conferences. These additional participants dilute the vendor's ability to reach their target audience, retailers and journalists. Both of these reasons have previously led to the COMDEX trade show to close. Several major vendors told ESA that they would withdraw from the next E3, which would have a domino effect on other vendors.
To avoid this, ESA announced in July 2006 that E3 will be streamlined and restructured due to exceptional demand from exhibitors, and will limit participants from the media and retail sectors. For 2007 and 2008, E3 was renamed to E3 Media and Business Summit, and moved to the July time frame, about two months later in the year than the previous show. The 2007 show was held at Barker Hanger at Santa Monica Airport and other nearby hotels in Santa Monica, California, a limited presence of about 10,000. The 2008 event returns to the Los Angeles Convention Center, but also limits attendance at around 5,000.
ESA was heavily criticized for these smaller events. Industry analyst Michael Pachter said that since consumers have been omitted from attending the event, there is little external media coverage of the E3, reducing visibility and commercialization opportunities for publishers, and postulates that without change, E3 will become extinct. Pachter also found that retailers are less interested in E3 because of the calendar date later.
2009 and so on
Responding to complaints from the previous two years, ESA announced that E3 2009 will be more open, but it limits attendance at around 45,000 and is closed to the public, to achieve a balance between the two extremes. All subsequent E3s have taken place in June of calendar year at the Los Angeles Convention Center.
Starting in 2013, several major video game companies, notably Nintendo and Electronic Arts, have chosen not to show off at E3. In the case of Nintendo, they have forgotten major major presentations and instead have used Nintendo Direct live recordings and live video events for E3 week since 2013 to showcase their new products, even though they are still running floor booths for live demonstrations. Electronic Arts since 2016 has prepared a separate EA Play event in a nearby locale to announce and showcase their titles, citing the move as a result of the lack of public access to major E3 events. Other vendors, such as Microsoft and Sony have used pre-E3 events to showcase revealed hardware, leaving E3 events to cover new games for this system.
Since 2015, ESA has been looking for ways to bring public members to the event, as the industry has seen an increase in the publicity of their games by word of mouth by game players. By 2015, 5,000 tickets will be distributed to vendors to be given to fans in order to attend the event. E3 2016 features a separate but free "E3 Live" event on L.A. The nearest Live room helps provide a small version of the E3 experience. While it attracted about 20,000 people, it was found to be underwhelming. In 2017, ESA reserves 15,000 tickets to conventions for community members to purchase; this is all sold, leading to more than 68,000 attendees during E3 2017, leading to a real floor management and floor problems. ESA insists that 2018 E3 will still include public tickets, but for two days, the event will open only to industry participants for three hours before acknowledging the public.
While ESA has Convention Center spaces reserved until 2019, ESA CEO Mike Gallagher said, after the 2017 event, that they might consider other options due to the lack of modernization and improvement that the Center should make the space more appropriate for them. needs. Gallagher said that ESA works with the City and Anschutz Entertainment Group (AEG) which owns the Los Angeles Convention Center and its surrounding space, with plans to have nearly 500,000 square feet (46,000 m 2 ) additional exhibit space added to by 2020, but they will rate this at the upcoming 2018 event. With the announcement of the date for the E3 2019 event, ESA declined to declare where they had planned to hold the 2020 event.
The ESA launched a new logo for E3, replacing the previously used three-dimensional block with graphics, flat style, in October 2017.
Maps Electronic Entertainment Expo
Format
In its current form, Expo primarily displays presentations from major hardware and software publishers, traditionally including Microsoft, Sony, Activision, Ubisoft, Nintendo, and more. This presentation, often lasting an hour or more, is presented at the main auditorium of the Convention Center, or in other nearby places, and allows the company to present their upcoming products for the current year. This often includes the disclosure of new hardware and software products.
Following this presentation, the exhibition hall of the event is open, allowing the participants to speak with various company representatives to get more information about the title and the products to come. Here, many developers and small publishers have a booth for their products, including a demonstration station for participants to try the game.
Online presence
In addition to the event, E3 has supported (or linked to) multiple websites. One of them is E365, introduced in 2006, an online community that participants use to create networks and schedule meetings.
Tokyo '96
In 1996, IDG and IDSA tried the Japanese version of E3, in preparation for a series of events around the world, at Makuhari Messe in Tokyo (as E3 Tokyo '96) in collaboration with Asahi TV. Although Sony Computer Entertainment was the original sponsor of the event, the company withdrew its support to support the PlayStation Expo. Sega pulls out at the last minute, leaving Nintendo the only big three companies to show up. Held 1-4 November 1996, the presence of several other game exhibitions and lack of support from Japanese game manufacturers caused the number of voters reported as a bad E3 event and rumored in Singapore and Canada did not happen.
Event history
See also
- List of game conventions
- Gamecom
- Tokyo Game Show
- Brazil Game Show
- Gamercom
- Consumer Electronics Show
- Game Developers Conference
References
- Callaham, John (2007-06-19). "Melihat kembali pada E3". FiringSquad . Diperoleh 2007-06-22 .
Tautan eksternal
- Situs web resmi
Source of the article : Wikipedia
0 Comments