KidZania is a privately operated privately run Mexican family entertainment center network that currently operates in 24 locations around the world, allowing children to play the role of adult employment and earning currency. KidZania has received more than 31 million visitors since its opening, making it one of the fastest growing global edutainment brands in the world.
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Each KidZania themed as a child-sized replica of a real city, including buildings, shops and theaters, as well as vehicles and pedestrians moving along its streets. In this town, children aged 4 to 14, working in branded activities from Coca-Cola bottlers, working in a Crest sponsored dentist's office, working at a McDonald's restaurant, painting with CorporaÃÆ'§ÃÆ' £ o Industrial do Norte, washing hands with P & amp; Sabun Safeguard G, and using flight tickets from American Airlines, Fly Dubai, and Saudia.
Children get kidZos (KidZania currency) while performing duties, and money is deposited in KidZania's bank for children to spend at gift shops and KidZania activities. In every KidZania facility around the world, children wear electronic bracelets that allow parents to track their children remotely.
The marketing mix has caused The Morning News to dub KidZania as "advertainment", stating "there's a bit of a pretense, and the game revolves around following the instructions of an adult Zupervisor." The children also formed the KidZania government, with a 14-member group.
Bollywood actor Shah Rukh Khan owns a 26% stake in KidZania India and helps promote the brand in India.
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History
KidZania was created and developed by Mexican businessman Xavier LÃÆ'³pez Ancona, current CEO of KidZania. KidZania first opened in September 1999 at the Santa Fe Shopping Mall in Mexico City, and was named La Ciudad de los Nià ± a ("Children City").
The company sponsor fund 55% of the initial investment.
In 2007, KidZania hired entertainment strategist Andrew Darrow as executive vice president to expand operations. Cammie Dunaway joined in late 2010 as chief marketing officer.
KidZania at Westfield London, cost 20 million pounds to build. In collaboration with British Airways, operated by Joel Cadbury and Ollie Vigors through their Longshot Ltd company.
KidZania characters/mascots
The KidZania mascot is called Keeper Rightz. They represent the rights that all KidZania patrons possess, and together, they share the sixth additional right, the Right to Be.
- Urbano ( Right to Know ): A 9-year-old, shrewd, curious, and adventurous-looking green kid. He was interested in experimenting and making inventions.
- Vita ( Right to Care ): Younger Urbano's brother, a good, wisdom-haired blue girl who loves all sentient beings.
- Bache ( Right to Play ): Blue dog Urbano and Vita. He loves to play, and will eat anything. Her dream is to make sure every child in the world is as happy as herself.
- Beebop ( Right to Make ): Urbano's 10-year old friend. He is a huge fan of music and very artistic. He has orange hair, and wears yellow shirts and headphones.
- Chika ( Right to Share ): Fashionista KidZania, a cheerful and cheerful redheaded girl who wears a fake cat's ears. She gets inspiration from her favorite anime and manga characters.
- Bekha : An 11-year-old dark-haired child who is in charge of self-determination, unique and free in harmony among humankind. This right is based on the eternal notion of freedom: the power to act, speak and think as desired without obstacles or restraint.
Locations
- KidZania Mexico City, opened in September 1999 as La Ciudad de los NiÃÆ' Â ± os, renamed KidZania La Ciudad de los NiÃÆ' Â ± os
- KidZania Monterrey, opened in May 2006; including broadcast experience along with Multimedios TelevisiÃÆ'³n brand, including direct remote with network programming
- Kidzania Tokyo, opened in October 2006 (franchise)
- KidZania Jakarta, opened in November 2007 (franchise)
- Kidzania Koshien, opened in March 2009 (franchise)
- KidZania Lisbon, opened June 2009 (franchise)
- KidZania Dubai, opened January 2010 (franchise)
- KidZania Seoul, opened February 2010 (franchise)
- KidZania Kuala Lumpur, opened February 2012 (franchise)
- KidZania Santiago, opened in May 2012 (franchise)
- KidZania Cuicuilco in Mexico City, opened June 2012
- KidZania Bangkok, opened in March 2013 (franchise)
- KidZania Mumbai, opened April 2013 (franchise)
- KidZania Kuwait, opened June 2013 (franchise)
- KidZania Cairo, opened September 2013 (franchise)
- Turkish Kidzania, Istanbul, opened February 2014 (franchise)
- KidZania Jeddah, opened January 2015 (franchise)
- KidZania SÃÆ'Â £ Paulo, opened January 2015 (franchise)
- KidZania London, opened June 2015 (franchise)
- KidZania Manila, opened in August 2015 (franchise)
- KidZania Moscow, opened on January 28, 2016 in Europe's largest shopping center - Aviapark (franchise, by Innova)
- KidZania Busan, South Korea, opened in April 2016. This is the second KidZania in South Korea.
- KidZania Singapore, opened 12 April 2016 (franchise)
- KidZania Delhi NCR, in Noida India, opened in May 2016
- Kidzania Doha, Qatar, is scheduled to open in 2018
- KidZania Johannesburg, scheduled to open in 2019
- KidZania Toronto, scheduled to open in 2021
- KidZania Abu Dhabi, scheduled to open in 2019
- KidZania Guadalajara, scheduled to open in 2018
- KidZania Paris, scheduled to open in 2020 (by Innova)
- KidZania Surabaya, scheduled to open in 2020
- KidZania Chicago, opened in Summer 2019 at Oakbrook Center in Oak Brook, Illinois (franchise, by Innova)
- KidZania Dallas, opened in Spring 2019 Stonebriar Center in Frisco, Texas (franchise, by Innova)
- KidZania New York, opened in Spring 2020 at the American Dream Meadowlands in East Rutherford, New Jersey (franchise)
Awards and acknowledgments
KidZania was voted the World's Top Family Entertainment Center by IAAPA (International Association of Amusement Parks and Attractions) and 2009 Global Recreation Operator of the Year.
From 2011 to 2015, KidZania has been recognized as one of the Best Mexican Companies (Las Mejores Empresas Mexicanas), a recognition promoted by Banamex, Deloitte MÃÆ'Ã… © xico and TecnolÃÆ'³gico de Monterrey.
References
External links
- Official website
- Articles about KidZania in Metropolis Japan magazine
- The new Kidzania playground will be developed - The Brunei Times
- Las Mejores Empresas Mexicanas (The Best Mexican Company)
Source of the article : Wikipedia
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